What is Photo-Illustration ?
Photographic Illustration is a medium that combines the realistic elements and textures of photography with the imaginative freedom of traditional illustration.
It dramatically expands photographic vocabulary making it possible to describe non visual ideas and gives to illustration a convincing illusion of reality.
There is no restriction of subject matter or angles of perception from symbolic to humoristic, from technical to magical, from graphic to poetic.
What is it good for ?
Photographic Illustration can :
• give a visual form to fictional and surreal situations
• recreate historic or scientific events
• anticipate future settings and environments
• concentrate into a single image ideas that would otherwise require a complete set of documentary photographs or a long written explanation
Overall PI gives life to abstract concepts such as those presented on this site.
Where can it be used ?
• Photographic Illustration is most frequently associated with magazine and advertising iconography
• It also drastically improves business presentations and publications such as annual reports and corporate websites
• It makes books, including children’s books and educational material more inviting
• It provides popular imagery for greeting cards, calendars, date books, posters, etc.
Framed, it can contribute successfully to the new Wall Decor market.
How is it achieved ?
The basic ingredients for Photographic Illustration are :
• A good amount of imagination and a well thought out concept
• Photography skills including precise understanding of perspective, proportions and lighting
• Extreme knowledge of composition and visual communication principles
• Mastery of image retouching software
For best results the photographic elements must be captured specifically for each final illustration. Occasionally, background photos may be provided from existing stock.
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